Basic Marketing Terms flashcards are a set of study tools designed to help students learn key concepts and definitions related to marketing. These flashcards cover a range of topics such as product, price, place, and promotion, providing a comprehensive overview of basic marketing principles.
Understanding Basic Marketing Terms is essential for anyone interested in the field of marketing. These terms are used to describe various strategies, tactics, and concepts that businesses use to promote and sell their products or services. By studying these flashcards, students can gain a solid foundation in marketing terminology and concepts.
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quick facts
Marketing is the process of promoting and selling products or services.
A target market is a specific group of people that companies aim to sell their products to.
Branding is the practice of creating a unique name and image for a product in the consumer’s mind.
A marketing strategy is a plan of action for promoting a product or service to reach a specific goal.
Advertising is a form of marketing communication used to promote or sell a product, service, or idea.
card list
Front
Back
Marketing
Promoting And Selling Products Or Services.
Branding
Creating A Recognizable Identity For A Product Or Company.
Target Market
The Specific Group Of People That A Product Or Service Is Intended For.
Swot Analysis
Analyzing Strengths, Weaknesses, Opportunities, And Threats.
Marketing Mix
The Combination Of Elements That A Business Uses To Promote And Sell Its Products Or Services.
Product
A Thing That Is Made Or Sold To Be Used.
Price
The Amount Of Money Something Costs.
Promotion
Promotion Is When You Try To Make People Interested In Something, Like A Product Or Event.
Place
A Location Or Area.
Market Research
Studying Consumers And Their Preferences.
Consumer Behavior
The Study Of How People Make Decisions About What To Buy.
Competitive Analysis
Studying And Comparing Other Companies To See How They Are Doing.
Advertising
Promoting Products Or Services To Persuade People To Buy Them.
Public Relations
Managing The Image And Reputation Of A Company Or Organization.
Social Media Marketing
Promoting Products Or Services On Sites Like Facebook And Instagram.
Email Marketing
Sending Promotional Messages To A Group Of People Through Email.
Content Marketing
Creating And Sharing Valuable Information To Attract And Engage With A Target Audience.
Sales Funnel
A Process That Turns Potential Customers Into Paying Customers.
Return On Investment (roi)
Roi Is A Measure Of How Much Profit Or Benefit Is Gained From An Investment Compared To The Cost Of The Investment.
Market Segmentation
Dividing Customers Into Groups Based On Their Characteristics Or Behaviors.
