Email Marketing flashcards are digital study tools designed to help users learn about the strategies and best practices for using email to promote products or services. These flashcards typically contain information on topics such as email design, list segmentation, and open rates.
Email Marketing is a form of marketing that involves sending commercial messages to a group of people via email. It is a cost-effective and efficient way for businesses to communicate with their customers and promote their products or services. Email Marketing can help increase brand awareness, drive sales, and build customer loyalty.
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quick facts
Email marketing is a type of digital marketing that involves sending promotional messages through email to a group of people.
It is one of the most cost-effective ways for businesses to reach their customers and has a high return on investment.
Personalized emails have been shown to have higher open and click-through rates than generic emails.
Email marketing allows businesses to track and analyze data such as open rates, click-through rates, and conversion rates to improve their campaigns.
It is important for businesses to get permission from recipients before sending marketing emails to comply with anti-spam laws.
card list
Front
Back
Open Rate
The Percentage Of People Who Open An Email.
Click-through Rate
Click-through Rate: The Percentage Of People Who Click On A Link Or Advertisement Compared To The Total Number Of People Who See It.
Conversion Rate
Conversion Rate: The Percentage Of People Who Take A Desired Action, Like Making A Purchase, After Seeing A Marketing Message.
Bounce Rate
Bounce Rate: The Percentage Of Visitors Who Leave A Website After Viewing Only One Page.
List Segmentation
List Segmentation Is Organizing A List Of Items Into Different Categories Based On Common Characteristics.
A/b Testing
A/b Testing Is A Method Of Comparing Two Versions Of Something To See Which One Performs Better.
Autoresponder
An Autoresponder Is A Program That Automatically Sends Responses To Emails Or Messages.
Call To Action (cta)
A Call To Action (cta) Is A Prompt Or Instruction That Tells The Audience What Action To Take Next.
Landing Page
A Landing Page Is A Web Page Where Visitors Arrive After Clicking On A Link Or Advertisement.
Subscriber
Someone Who Pays To Receive A Service Or Product Regularly.
Unsubscribe
To Stop Receiving Emails Or Notifications From A Sender.
Spam
Unsolicited And Often Irrelevant Messages Sent Over The Internet, Typically For Advertising Purposes.
Personalization
Personalization Is When Something Is Made Specifically For One Person, Taking Into Account Their Preferences And Needs.
Email Campaign
An Email Campaign Is A Series Of Emails Sent To A Group Of People To Promote A Product, Service, Or Event.
Opt-in
Opt-in: Choosing To Receive Something By Actively Agreeing Or Subscribing.
Opt-out
Opt-out: Choosing Not To Participate Or Be Included In Something.
Email List
A List Of Email Addresses Used For Sending Messages To Multiple People At Once.
Email Template
An Email Template Is A Pre-designed Layout For Sending Emails That Can Be Customized With Different Content.
Subject Line
The Subject Line Is The Title Or Brief Description Of An Email That Tells The Recipient What The Email Is About.
Email Analytics
Email Analytics Is The Measurement And Analysis Of Data From Email Campaigns To Track Performance And Effectiveness.
